Work Experience

June 2023 - Present

Designer & Operations Specialist

McDonald Fleming Attorneys at Law

McDonald Fleming is a boutique law firm in Pensacola, Florida. I work on firm-wide and department-specific initiatives to improve internal workflows and enhance the client journey.

  • Conducted user research for the firm’s website redesign, enhancing the client experience, increasing site traffic by 467%, and boosting the likelihood of hiring the firm by 25%.

  • Increased team efficiency by designing and maintaining a searchable database for 400+ business entities, reducing time spent on annual filings and enabling quick access to critical data.

  • Streamlined client intake by implementing a new system that has received consistent positive feedback for its efficiency and clarity.

  • Managing the firm’s website, writing blogs and analyzing user data to improve SEO and user interaction, resulting in higher site engagement.

  • Conduct in-depth legal research to provide attorneys with timely, accurate insights supporting informed decision-making and case strategy.

June 2023 - Present

Freelance Product Designer & Marketing Strategist

Self-Employed

Working with businesses ranging from 1 to 100,000+ employees across legal, property management, home building, and transportation industries.

  • Supporting UX research for enterprise projects by assisting in usability testing workshops, documenting participant interactions in Figma, and synthesizing insights to inform design improvements.

  • Contributed to the redesign of 3 websites in 2024 using WordPress and Squarespace, improving usability and enhancing the user experience.

  • Conduct user research to identify pain points and provide actionable design recommendations, while integrating web design, SEO, and content strategy to enhance branding and marketing.

March 2021 - May 2023

Digital Designer & Content Strategist

Self-Employed

FBC Mortgage is a Top 20 National Mortgage Lender with 750+ employees. I worked on a small marketing team, collaborating with the Brand Marketing Manager to manage the digital presence for FBC and its 8 joint ventures. Originally hired as a Marketing Coordinator, I was promoted in August 2022.

  • Drove digital initiatives as part of a small  2 person team, collaborating with the Brand Marketing Manager to manage all digital marketing and website efforts for FBC and its eight joint ventures.

  • Optimized website performance by conducting audits across 9 company websites, identifying areas for improvement in UI, SEO, and engagement, leading to better usability.

  • Increased traffic by launching a monthly newsletter, implementing UTM tracking, and refining content strategy based on performance data.

  • Contributed to FBC Mortgage’s website, earning “Best Website” from the Greater Orlando Builders Association (2022).

  • Managed content for 7 brands, creating 90+ monthly posts and leading paid ad campaigns to boost conversions.

September 2019 - March 2021

Graphic Designer

FastSigns

FastSigns of Daytona Beach was a small business with a 4-person team when I started. As the sole designer, I handled all customer designs and supported in other areas, including production, sales, and customer service.

  • Led a campaign based on customer pain points, resulting in 100% positive reviews in 2020 and improved design consultation processes.

  • Contributed to award-winning design solutions that helped the branch win First Place for Best Sign Company in Daytona Beach.

  • Enhanced prototyping and iteration by developing mockups and visual presentations, enabling clients to provide early feedback and reducing costly design revisions.

  • Refined workflows to reduce design-to-production time and ensure accurate execution of signage printing and installation.

  • Managed a high volume of diverse design projects, ensuring timely delivery of custom signage while maintaining quality and client communication.

Education

The University of the South: Sewanee

Bachelor of Arts in Anthropology

Coursera

Google UX Design Professional Certificate

Skills

UX & Design

  • UX Research

  • UX/UI Design

  • Website Design

  • Responsive Design

  • Information Architecture

  • Branding & Visual Design

Marketing & Strategy

  • Search Engine Optimization

  • Digital Marketing

  • Content Creation

  • Analytics & Data Tracking

  • UTM Tagging

  • Blog Writing

  • Newsletter Design

  • Market Research

Software & Tools

  • Figma

  • Adobe Creative Suite

  • WordPress

  • Canva

  • Squarespace

  • Elementor

  • Asana

  • Corebridge

  • ProLaw

Project & Business Management

  • Project Management

  • Proposal Writing

  • Customer Service

  • Timelines

  • Resource Allocation

  • Client & Vendor Relations